Posts Tagged ‘design’

Felicità couture

For the past few months we had the pleasure to work with a client on a very exciting concept for her wedding.

The Invitation
To indulge the invitees, the bride wanted to give her wedding invitations with a box of chocolate. The box was designed in an elegant way with a cover & a pull out drawer. At the back of the cover, a space was left for the names of the invitees.
A custom wax seal (it carried the Arabic monogram for the bride’s & groom’s name) was attached to the wrapped ribbon around the cover; this is to add a sense of the Victorian era which was the wedding’s theme. The invitation card was created to be used in two ways, either to be inserted as a single card on the top of the chocolate or give it separately in an envelope. The invitation was bilingual (had the Arabic wording & calligraphy on one side & the English on the other side).

This will be our first design in the couture collection which will be soon introduced on our website.
Materials used : (Satin Ribbon, Swarovski Crystals, Custom Wax Seal)
Timeline: approximately 6 months from concepts to production.

Wedding Guest Book
We also collaborated with concepcioun for Handmade books to create a custom Guest Book for the bride to use on her wedding day.

The Buzz
The packaging of the box got featured on Lovely Package® & from there we got the exposure on all the other sites. Here are some of the links:

Lovely Package®
Design & Design (France)
Design Innova (In Portuguese)
BUNJUPUN.com (In Thai)
Yebab.com
Hooliganos
Existing Visual

Felicità: means “Happiness” in Italian
posted & photos by © natoof

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Tags: Box, Chocolate Gift Box, couture, design, dubai, natoof design, Package, packaging, wedding, Wedding Invitation

Our NEW Greetings: Ramadan & Eid جديدنا: بطاقات التهاني لشهر رمضان والعيد

قمنا بطرح بطاقتين جديدتين لشهر رمضان المبارك (11 أغسطس) والعيدين (الفطر 10 سبتمبر / الأضحى 16 نوفمبر)، طبعت البطاقات بألوان جذابه على الخشب الرفيع المصنوع من مواد صديقة للبيئة، البطاقات فريدة من نوعها ، يمكنكم شرائها مباشرة من خلال متجرنا الإلكتروني

We just released our new greetings for two upcoming special occasions: Ramadan (11th August) & Eid (Al Fitr 10th Sep / Al Adha 16th Nov). Both are printed in beautiful colors on eco-friendly wood. Unique and elegant, you can purchase them directly through our e-shop.

posted & photos by © natoof

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Tags: Arabesque, cards, design, Eid, greetings, Ramadan, أرابيسك, رمضان مبارك, عيد الأضحى, عيد الفطر

La Bouchee identity design

La Bouchee is a bakery shop which is specialized only in making cakes.

The client requested a logo design for the shop and since it’s a new start-up business there were no previous designs or guidelines so based on our concepts the shop will develop the entire look and the stationery items.

La Bouchee is a French word which means “Bite” and since the business is going to focus %100 on selling cake, we thought of these elements and put them in use for creating an identity.

Proposed design 1 – Typography

Our initials proposal was to have the name of the shop as a logo, so we found a very suitable script for the English name and once we finalized it and it was altered to the final look, we created the Arabic version which matched the English by sketching it.

Proposed design 2 – Monograms with Bite

Here we presented the logo by incorporating the idea of “Bite” with the “LB” monogram which can be either used together or separately for different purposes.
We also suggested various color options which made the identity stand out.
This was our recommended design for the client but ultimately the client requested to have the cake illustration as a logo so below was the chosen idea.

Chosen Design:

The client wanted to combine 3 elements Bite + Cake + Typography so we did a lot of experimenting and presented different concepts and this was the final selected and approved design.

The final look of the logo was carried out on other stationery items such as invoice layout, boxes packaging & business card.

The shop will be located in Abu Dhabi – Western Region, wishing them all the best.

posted by mariam | photos & artwork © natoof

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Tags: design, identity, la bouchee, logo, stationery, شعار, مطبوعات

inside our design process

The design of your company’s identity is one of the key elements to create your brand image & strategy. In UAE, still large numbers of potential clients and business owners go to amateur designers to create their whole business identity either because they don’t have any background knowledge in design, brand, marketing or they are looking for a cheap design plan.

Here we would like to highlight one of the projects which we worked on & show how we approached and presented the designs for company’s identity system.

IMMUNIT Middle East LLC
The client (IMMUNIT); professionals in security consultancy, came to us with their previous designs (logo, business card, envelope, letterhead, brochure & website). The company’s old artwork was created by an amateur designer which we could tell instantly once we looked at the files.

Amateur designers won’t provide the final designs in multiple formats such as bitmaps & vectors, each one of these formats serves a different purpose (Bitmap is used for screen viewing & websites whereas Vector is used for printed materials). With IMMUNIT artwork, all the files were created in Photoshop with CMYK colors, and the sizes were too large (single PSD file for letterhead 30 MB / logo PSD file 20 MB—bigger file doesn’t mean higher quality) and also they were in low-res, which wouldn’t work for printing anyway. The client was never quite satisfied with the outcome. So after taking the full brief we re-developed the logo and the full identity system.

The logo
Before:

After:

The client wanted to keep the concept of the previous logo, so taking that in mind (the old logo was as PSD /CMYK) we re-created it as a vector file from scratch. With our new version we defined only 2 spot colors for the company’s corporate color palette (this will keep the cost of the printed material down) & working with these 2 shades we gave the 3D effect for the logo. We also improved the design simply by using a new font as the previous one was overpowering the whole look.

The full identity system
Once we finalized the logo, we applied the new approach to the client’s overall identity system and also created their corporate website.

Stationery Before:

Stationery After:

Brochure Before:                              Brochure After:

Website Before:

Website After (www.immunit.ae) :

The result is more consistent, simple, professional, young and approachable brand presence for IMMUNIT.

WORDS OF WISDOM:
“Hire the designer that you feel comfortable with, who is willing to truly listen to you. Explain your expectations, in deliverables and time. Pay more than you want to. It’s worth it.” Sean Adams – (quote from Identity Crisis Book by Jim Fisher)

posted by mariam | photos & artwork © natoof © IMMUNIT